A bold, fashion forward menswear brand known for its vibrant prints, tailored fits, and statement pieces that blend classic tailoring with modern flair. Worn by celebs and TV personalities, the brand brings energy and individuality to smart menswear.
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CLAUDIO LUGLI
A bold, fashion forward menswear brand known for its vibrant prints, tailored fits, and statement pieces that blend classic tailoring with modern flair. Worn by celebs and TV personalities, the brand brings energy and individuality to smart menswear.
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CLAUDIO LUGLI
Lead the UK social strategy across TikTok and Instagram, managing a team of creators and external agencies to produce culturally relevant content for students. The role focused on campaign strategy, creator collaborations, and social-first storytelling that drives engagement, brand awareness, and app traffic. Oversaw major seasonal campaigns, reactive content, and community initiatives designed to connect the UNiDAYS brand with Gen Z culture.​
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UNiDAYS
campaign strategy & social direction
A selection of social-first campaigns developed to drive engagement, brand awareness, and student participation across key cultural and seasonal moments.
Health & Fitness Campaign
Vox Pops & "This or That" signs
that sparked over 10M views & engagements
Weekly social giveaways and brand partner promotions used to drive follower growth and community engagement.
Relatable, culture-led meme content designed to connect with student life and drive organic engagement across social platforms.
Valentines Campaign
featuring high reach influencers and relatable content to drive engagement and participation.
community engagement
Designed to drive interaction and participation, including polls, giveaways, comment prompts, and interactive games that encourage students to engage with the brand.
CLAUDIO LUGLI
