SNEAKERPLUG.LEGACY
Started from a blank canvas...literally. This wasn't just another resell spot; it’s a movement. Built from the ground up, crafting everything from the logo to the branding, social/web design, and a community of sneakerheads who knew what’s up. Whether it's the hottest new drop, rare finds, or the kind of exclusivity that makes heads turn, the audience were plugged in socially.
This isn’t some basic “buy-sell-repeat” operation. It’s a curated experience for those who know their sneakers aren’t just shoes - they’re a statement.
SNEAKERPLUG.LEGACY
Started from a blank canvas...literally. This wasn't just another resell spot; it’s a movement. Built from the ground up, crafting everything from the logo to the branding, social/web design, and a community of sneakerheads who knew what’s up. Whether it's the hottest new drop, rare finds, or the kind of exclusivity that makes heads turn, the audience were plugged in socially.
This isn’t some basic “buy-sell-repeat” operation. It’s a curated experience for those who know their sneakers aren’t just shoes - they’re a statement.
SNEAKERPLUG.LEGACY
Started from a blank canvas...literally. This wasn't just another resell spot; it’s a movement. Built from the ground up, crafting everything from the logo to the branding, social/web design, and a community of sneakerheads who knew what’s up. Whether it's the hottest new drop, rare finds, or the kind of exclusivity that makes heads turn, the audience were plugged in socially.
This isn’t some basic “buy-sell-repeat” operation. It’s a curated experience for those who know their sneakers aren’t just shoes - they’re a statement.
Started from a blank canvas...literally. This wasn't just another resell spot; it’s a movement. Built from the ground up, crafting everything from the logo to the branding, social/web design, and a community of sneakerheads who knew what’s up. Whether it's the hottest new drop, rare finds, or the kind of exclusivity that makes heads turn, the audience were plugged in socially.
This isn’t some basic “buy-sell-repeat” operation. It’s a curated experience for those who know their sneakers aren’t just shoes - they’re a statement.
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
SNEAKERPLUG.LEGACY
brand/social creative design.
Designed the logo, crafted the brand identity, and curated the Instagram feed vibe from scratch.
Every post, color, and detail had been thought out! Was more than just looking good...it was more about creating a presence that sticks.
brand/social creative design.
Designed the logo, crafted the brand identity, and curated the Instagram feed vibe from scratch.
Every post, color, and detail had been thought out! Was more than just looking good...it was more about creating a presence that sticks.
brand/social creative design.
Designed the logo, crafted the brand identity, and curated the Instagram feed vibe from scratch.
Every post, color, and detail had been thought out! Was more than just looking good...it was more about creating a presence that sticks.
brand/social creative design.
Designed the logo, crafted the brand identity, and curated the Instagram feed vibe from scratch.
Every post, color, and detail had been thought out! Was more than just looking good...it was more about creating a presence that sticks.
skillsets & roles.
i) Content Creation & Campaign Design
Created bold, on-brand visuals and campaigns to showcase new collections across Instagram, Facebook, and TikTok.
iii) Influencer & Celebrity Features
Curated and promoted content featuring celebrities and influencers wearing Claudio Lugli, helping boost visibility and build credibility around key collections.
CLAUDIO LUGLI
A bold, fashion forward menswear brand known for its vibrant prints, tailored fits, and statement pieces that blend classic tailoring with modern flair. Worn by celebs and TV personalities, the brand brings energy and individuality to smart menswear.
CLAUDIO LUGLI
celebrity partnership content.
Promoted content featuring celebrities and influencers wearing Claudio Lugli, using these moments to elevate the brand’s presence and connect with a wider audience. Created engaging visuals, planned timely social rollouts, and ensured each feature aligned with the overall brand aesthetic. These posts didn’t just show off the clothes - they added social proof, boosted visibility, and built credibility around key collections, especially during high traffic moments like product launches or events.
social strategy
& community engagement
Planned and scheduled content calendars that aligned with campaign goals, product drops, and cultural moments - ensuring the brand stayed consistent and relevant. Handled the day to day posting, making sure each piece of content was optimised for platform and audience, from feed posts to reels and stories.
Beyond just posting, we actively engaged with the online community through comments, DMs, and story replies to spark conversation, strengthen brand loyalty, and grow Claudio Lugli’s digital presence in an authentic, on brand way.