SNEAKERPLUG.LEGACY PROJECTS
Travis Scott x Jordan 1 Low - The drop that took over
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Having this sneaker in stock wasn’t just about having them in hand...it was about creating that hype, anticipation, and engagement that turned heads.
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From the initial stock showcase to the giveaways that had sneakerheads hooked on the page, every piece of content was designed to build momentum. Video reels, crisp product shots, and on foot modeling content (shot abroad in Cannes) elevated the drop beyond a regular sneaker release.
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The campaign didn’t just sell shoes; it boosted engagement, expanded our following, and positioned SneakerPlug.Legacy as a go to source for exclusive heat. This launch proved that social creativity isn’t just about posting...it’s about storytelling, building that anticipation, and making every drop feel like an event!
behind
the
scenes
Hosted our very own sneaker con event
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A fun weekend! Bringing the community together for the culture! Organised a local sneaker convention where sneakerheads could engage together and buy, sell or trade whilst getting hands on with our products.
But we didn't stop there. Having the designed the flyers, banners and all digital content to promote the event across socials, we made sure the hype was real before the doors even opened!
The event wasn't just about the kicks...it was about building connections, growing the brand locally, and making some serious noise. Encouraged everyone who attended to push on socials to make its mark, and it did just that! Real people, real passion, real movement!
audience
engaged
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